15 years ago, I had the unfortunate experience of being in an auto accident. The guy driving in front of me got in a fight with his wife over not stopping for gas so he threw his car in reverse and headed backwards toward the approaching cars. Luckily, I saw him coming and was able to stop before he hit me. The man driving behind me never saw us stopped and hit my car going 50 mph. I only missed one day of work from my injuries but our company’s senior management had come to a major realization on that day. What if I had been seriously injured or even worse? They had no idea of what all those blinking lights in the server room even meant. They didn’t have any idea of how to access them or what to do once they did.
It used to be that when you walked the floor you would occasionally see LCD/LED monitors as an accent to the many static graphics used for messaging within a booth property. Well, like any technology, things change quickly and I think it’s safe to say that in today’s tradeshow environment it has become almost the opposite. LCD/LED High Def technology for imaging is taking over the tradeshow footprint by storm. Now I am not saying that static graphics should be kicked to the curb, at least not yet. However, it would appear that in today’s tradeshow environment when one wants to visually communicate a message, static printed graphics are becoming less and less the predominant means of delivery.
Topics: Trade Show Exhibits
ELITeXPO's 2016 Annual Meeting is now in the books and it was a great success for the whole team!!
The meetings and training were filled with great presentations and discussion. The information provided can be applied to various applications within the organization and in each employee's daily tasks. A real focus on moving from selling to clients to providing assistance to and educating clients was a common thread throughout many of the sessions.
It was wonderful to have a group of great guest speakers such as Mel White, Richard Erschik, Mike Morrison, Jay Burkette, and Mike Hamilton. A special thanks to each and every one of them. Hearing the information from the domestic, international, and trailerload operations staff was really informative. Having my marketing partner here at ELITeXPO, Jordan Mihalik present to everyone on the new website and inbound marketing initiatives was a fun and information-packed time, as well.
Topics: ELITeXPO News
Once a year, over here in the land of XPO Pink and Eli the Pig, we get together as a whole at our corporate office in South Elgin, IL for our Annual Meeting. Of course it’s a big party because we get to see the co-workers from out of state, (we are a fun group) but it’s also a WONDERFUL learning and growing opportunity for us as a company. This year it is being held on August 4th-6th.
Topics: ELITeXPO News
EPA’s SmartWay Logistics Partnership
ELITeXPO has been a proud logistics partner in the EPA’s SmartWay Transport Program for many years now. The program works to reduce greenhouse gas emissions and air pollution created by freight transportation in the global supply chain. SmartWay helps companies improve efficiency by measuring, benchmarking, and streamlining operations.
While attending a recent industry tradeshow I came across some industry colleagues engaged in a debate over whether or not portable exhibits can match up and offer a strong presence when up against more elaborate custom inline systems. It was an interesting discussion and I wanted to share some of the common points brought up by many when it comes to the ‘pros’ of these lightweight, portable displays. Below are some thoughts that were shared among the group that you might find helpful to you when debating on portable inline displays vs. the more elaborate custom systems.
What comes to mind when you hear that phrase? Well if you are like me you think of the old real estate adage that speaks to the importance of location when one is in search of a new home or rental property. A British real estate tycoon who owned a super expensive estate in one of London’s fashionable districts supposedly first coined the phrase. Some also speculate that the word ‘location’ is repeated three times to call out the tier of priorities: excellent location, a mediocre location or a lousy location.
Topics: Trade Show Tips
"Why would I want to rent my next trade show booth?"
I often get this question when talking to clients who are preparing for their next event. While many will agree, just like that ‘new car’ smell you get when you first drive off the lot, there is also that same ‘freshness’ when taking your exhibit out for it’s first spin on the trade show floor. However, there are many good reasons to consider booth rental as opposed to owning a booth. I would like to share what I think are some key factors to consider when evaluating a purchase vs. a rental. In no particular order they are:
Accurate estimates are built on little details that most of us can often take for granted. Receiving incorrect or incomplete data during the quoting process can lead to unforeseen charges, as well as lead to potential errors in the shipping process. Here are some of the most common areas that should be covered when planning for a successful shipping experience:
Should I Ship My Trade Show Display to the Advance Warehouse or Direct to Show Site?It's a question that comes up over and over. You've got your exhibitor show kit, you've decided what you're sending to the event, and now you have to decide if you're shipping your booth to the Advance Warehouse or Direct to Showsite. There are reasons to send to both, not limited to but including time, money and ease.
For ELITeXPO, our recommended choice will usually be Advance Warehouse when you have time. We do recommend you do the math when you are choosing one way over the other. You may think shipping direct to show is the cheaper way to go, however there are other things to consider.
What are the fees involved?
What kind of time frame do I have?
How much am I shipping in?
Will I be sending multiple shipments to the show?