There is nothing more fun than celebrating one's heritage. As someone who's father came to America on a ship from Germany, I was raised to enjoy many of the fine German traditions that my father and grandmother had made a part of my life growing up. The German music that new employees get to enjoy during their initial training at ELITeXPO is one small part. Other traditions include German food and German Bier (that's Deutsch for beer). Of course there's my yearly trip to German Fest (32 years now) and regular attendance at several Oktoberfest celebrations in Illinois, Missouri, and Wisconsin.
Don't Think Of Trade Shows As A Single Moment In Time
Our VP of Tradeshow Services, Chuck Michel pointed me to an interesting video today about trade show preparation and followup. Trade shows aren't just a business opportunity while the show floor is open. A little preparation can help maximize your schedule while at the show.
Topics: Trade Show Tips
Most exhibitors don't realize that their items may not have the proper insurance when they leave their office or storage location. Although the best way to avoid loss and/or damage is to make sure each piece in a shipment is properly labeled and packed in a suitable protected shipping case, those factors alone cannot protect from the hazards of trade show handling or freight transportation.
15 years ago, I had the unfortunate experience of being in an auto accident. The guy driving in front of me got in a fight with his wife over not stopping for gas so he threw his car in reverse and headed backwards toward the approaching cars. Luckily, I saw him coming and was able to stop before he hit me. The man driving behind me never saw us stopped and hit my car going 50 mph. I only missed one day of work from my injuries but our company’s senior management had come to a major realization on that day. What if I had been seriously injured or even worse? They had no idea of what all those blinking lights in the server room even meant. They didn’t have any idea of how to access them or what to do once they did.
It used to be that when you walked the floor you would occasionally see LCD/LED monitors as an accent to the many static graphics used for messaging within a booth property. Well, like any technology, things change quickly and I think it’s safe to say that in today’s tradeshow environment it has become almost the opposite. LCD/LED High Def technology for imaging is taking over the tradeshow footprint by storm. Now I am not saying that static graphics should be kicked to the curb, at least not yet. However, it would appear that in today’s tradeshow environment when one wants to visually communicate a message, static printed graphics are becoming less and less the predominant means of delivery.
Topics: Trade Show Exhibits
ELITeXPO's 2016 Annual Meeting is now in the books and it was a great success for the whole team!!
The meetings and training were filled with great presentations and discussion. The information provided can be applied to various applications within the organization and in each employee's daily tasks. A real focus on moving from selling to clients to providing assistance to and educating clients was a common thread throughout many of the sessions.
It was wonderful to have a group of great guest speakers such as Mel White, Richard Erschik, Mike Morrison, Jay Burkette, and Mike Hamilton. A special thanks to each and every one of them. Hearing the information from the domestic, international, and trailerload operations staff was really informative. Having my marketing partner here at ELITeXPO, Jordan Mihalik present to everyone on the new website and inbound marketing initiatives was a fun and information-packed time, as well.
Topics: ELITeXPO News
Once a year, over here in the land of XPO Pink and Eli the Pig, we get together as a whole at our corporate office in South Elgin, IL for our Annual Meeting. Of course it’s a big party because we get to see the co-workers from out of state, (we are a fun group) but it’s also a WONDERFUL learning and growing opportunity for us as a company. This year it is being held on August 4th-6th.
Topics: ELITeXPO News
EPA’s SmartWay Logistics Partnership
ELITeXPO has been a proud logistics partner in the EPA’s SmartWay Transport Program for many years now. The program works to reduce greenhouse gas emissions and air pollution created by freight transportation in the global supply chain. SmartWay helps companies improve efficiency by measuring, benchmarking, and streamlining operations.
While attending a recent industry tradeshow I came across some industry colleagues engaged in a debate over whether or not portable exhibits can match up and offer a strong presence when up against more elaborate custom inline systems. It was an interesting discussion and I wanted to share some of the common points brought up by many when it comes to the ‘pros’ of these lightweight, portable displays. Below are some thoughts that were shared among the group that you might find helpful to you when debating on portable inline displays vs. the more elaborate custom systems.
What comes to mind when you hear that phrase? Well if you are like me you think of the old real estate adage that speaks to the importance of location when one is in search of a new home or rental property. A British real estate tycoon who owned a super expensive estate in one of London’s fashionable districts supposedly first coined the phrase. Some also speculate that the word ‘location’ is repeated three times to call out the tier of priorities: excellent location, a mediocre location or a lousy location.
Topics: Trade Show Tips