According to a recent CEIR report, the cost of a face-to-face meeting with a prospect at a tradeshow is less than 10% of the cost of identifying and meeting with a prospect in the field. They also require less sales calls to close a sale. The overall savings per prospect are significant. So justifying the value of exhibiting at a tradeshow is easy.
It's funny to think that some of our customers are still not aware that we offer trade show exhibits for sale and rental. We've been doing so since 2009. I guess when you've been as successful as we have at trade show shipping for nearly 30 years that people see us as just an exhibit logistics company. So, it's our job to make sure that EVERYONE is aware that we offer a full array of trade show services AND products!
My Love for Halloween:
If you are anything like me, then the month of October is your FAVORITE month of the year! We start to see the season really change into Fall as the weather gets a little bit chilly and the leaves begin to fall. Besides the fact that Fall is my favorite season, Halloween is my favorite holiday. I love everything that has to do with Halloween. Haunted houses, candy, dressing up, and the list goes on!
The wonderful month of October is still a busy time for trade shows. While I may get to stay home during the busy season, a lot of you are probably still traveling. Since October is almost Octover, here are some places where you can have some haunted fun while visiting one of these trade show destinations!
- New Orleans, LA
- Savannah, GA
- Chicago, IL
Topics: Trade Show Travel
There is nothing more fun than celebrating one's heritage. As someone who's father came to America on a ship from Germany, I was raised to enjoy many of the fine German traditions that my father and grandmother had made a part of my life growing up. The German music that new employees get to enjoy during their initial training at ELITeXPO is one small part. Other traditions include German food and German Bier (that's Deutsch for beer). Of course there's my yearly trip to German Fest (32 years now) and regular attendance at several Oktoberfest celebrations in Illinois, Missouri, and Wisconsin.
Don't Think Of Trade Shows As A Single Moment In Time
Our VP of Tradeshow Services, Chuck Michel pointed me to an interesting video today about trade show preparation and followup. Trade shows aren't just a business opportunity while the show floor is open. A little preparation can help maximize your schedule while at the show.
Topics: Trade Show Tips
Most exhibitors don't realize that their items may not have the proper insurance when they leave their office or storage location. Although the best way to avoid loss and/or damage is to make sure each piece in a shipment is properly labeled and packed in a suitable protected shipping case, those factors alone cannot protect from the hazards of trade show handling or freight transportation.
15 years ago, I had the unfortunate experience of being in an auto accident. The guy driving in front of me got in a fight with his wife over not stopping for gas so he threw his car in reverse and headed backwards toward the approaching cars. Luckily, I saw him coming and was able to stop before he hit me. The man driving behind me never saw us stopped and hit my car going 50 mph. I only missed one day of work from my injuries but our company’s senior management had come to a major realization on that day. What if I had been seriously injured or even worse? They had no idea of what all those blinking lights in the server room even meant. They didn’t have any idea of how to access them or what to do once they did.
It used to be that when you walked the floor you would occasionally see LCD/LED monitors as an accent to the many static graphics used for messaging within a booth property. Well, like any technology, things change quickly and I think it’s safe to say that in today’s tradeshow environment it has become almost the opposite. LCD/LED High Def technology for imaging is taking over the tradeshow footprint by storm. Now I am not saying that static graphics should be kicked to the curb, at least not yet. However, it would appear that in today’s tradeshow environment when one wants to visually communicate a message, static printed graphics are becoming less and less the predominant means of delivery.
Topics: Trade Show Exhibits
ELITeXPO's 2016 Annual Meeting is now in the books and it was a great success for the whole team!!
The meetings and training were filled with great presentations and discussion. The information provided can be applied to various applications within the organization and in each employee's daily tasks. A real focus on moving from selling to clients to providing assistance to and educating clients was a common thread throughout many of the sessions.
It was wonderful to have a group of great guest speakers such as Mel White, Richard Erschik, Mike Morrison, Jay Burkette, and Mike Hamilton. A special thanks to each and every one of them. Hearing the information from the domestic, international, and trailerload operations staff was really informative. Having my marketing partner here at ELITeXPO, Jordan Mihalik present to everyone on the new website and inbound marketing initiatives was a fun and information-packed time, as well.
Topics: ELITeXPO News
Once a year, over here in the land of XPO Pink and Eli the Pig, we get together as a whole at our corporate office in South Elgin, IL for our Annual Meeting. Of course it’s a big party because we get to see the co-workers from out of state, (we are a fun group) but it’s also a WONDERFUL learning and growing opportunity for us as a company. This year it is being held on August 4th-6th.
Topics: ELITeXPO News