According to a recent CEIR report, the cost of a face-to-face meeting with a prospect at a tradeshow is less than 10% of the cost of identifying and meeting with a prospect in the field. They also require less sales calls to close a sale. The overall savings per prospect are significant. So justifying the value of exhibiting at a tradeshow is easy.
The reality of exhibiting at a trade show is that there are a lot of costs that apply. With travel, accommodations, ground transportation, food, booth space fees, additional staffing, internet access, electrical, furniture rental, flooring rental, A/V Rental, displays, graphics, exhibit shipping, drayage, labor fees, promotional items, literature, entertainment costs, logo'd shirts, marketing expenses (pre and post-show), insurance, lead retrieval, cleaning, security, and the list goes on and on. EXHIBITORonline.com provides a formula for a quick estimate for adding an event to your trade show schedule which is:
- Take the cost of your booth space at the show and multiple it by three. So if booth space at the show will cost you $10,000, then a quick estimate for your overall cost to exhibit at the event will be $30,000.
Keeping all of the costs involved in a trade show organized for budget and reporting purposes can be quite a task. If you were looking for something that might help you keep your event costs organized, we have put together a spreadsheet that can be used as a great template to compile all of your data. It lists out a majority of all expenses you will run into when exhibiting at a show. Click Here to Download a Copy of This Trade Show Budget Tool.
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