I have always been a big proponent of pre-show planning, it’s a topic that I often share with customers and or colleagues when discussing their upcoming face- to-face event. I thought I would share my checklist with you, it’s straight forward and I have found it to be on target when discussing one’s strategic approach to exhibiting. Frankly quite often they find the questions to be somewhat enlightening, and often end up with a much different perspective on how to approach the show after some discussion. I call it ‘Know Before You Go’ Why are you Going? Exhibit for the right reason!