"Why would I want to rent my next trade show booth?"
I often get this question when talking to clients who are preparing for their next event. While many will agree, just like that ‘new car’ smell you get when you first drive off the lot, there is also that same ‘freshness’ when taking your exhibit out for it’s first spin on the trade show floor. However, there are many good reasons to consider booth rental as opposed to owning a booth. I would like to share what I think are some key factors to consider when evaluating a purchase vs. a rental. In no particular order they are: