Don't Think Of Trade Shows As A Single Moment In Time
Our VP of Tradeshow Services, Chuck Michel pointed me to an interesting video today about trade show preparation and followup. Trade shows aren't just a business opportunity while the show floor is open. A little preparation can help maximize your schedule while at the show.
It's also amazing how many companies that exhibit at trade shows don't do the follow up and actually call the leads they spent all the money on obtaining in the first place.
Take a few minutes and watch this informative video to give you some quick tips on making the best of your event and bringing in the best ROI.